Rios Interiors is a high-end western furniture and décor brand seeking to elevate its visual presence and create a more cohesive, engaging identity across digital platforms.

As the lead on visual direction and content execution, I conducted a full brand audit to identify inconsistencies in tone, visuals, and messaging, then developed a strategic content approach to elevate the brand. This included directing photoshoots, designing marketing assets, and refining messaging to align with a more elevated, lifestyle-driven aesthetic.

This resulted in a 40% increase in social media engagement, improved brand consistency, and a stronger, more recognizable visual presence.